Dennis Sherwood

Dennis Sherwood


Dennis Sherwood is one of the UK’s leading experts in organisational creativity, innovation, systems thinking and system dynamics, working with enterprises of all scales, and in all sectors, on

  • how to have stunning ideas, on demand
  • how to distinguish the best ideas from the not-so-good
  • how to make something real happen; how to build an organisational culture where creativity and innovation are a natural ‘way of life’​, rather than an inadvertent accident.

Dennis’s clients include, for example, the European Commission, National Grid, IMI, Thames Water, Ernst & Young, the Scottish Government, The Weir Group, Herbert Smith, The European Parliament, Whitbread, Boral Inc, Lloyds TSB, Jaguar Land Rover, and the Universities of Oxford, Glasgow, Manchester and Bristol, to name just a few.

Application areas include the generation, evaluation, development and implementation of ideas relating to, for example

  • all aspects of product and service invention and development
  • all aspects of process improvement, IT and cost reduction
  • HR activities such as recruitment, training, retention, change management and culture change
  • structural change such as organisational design
  • team-building, and how to break down ‘silos’​
  • customer relationships
  • relationships with third parties, such as regulators
  • building a culture of sustainable innovation
  • strategy.

Dennis is a compelling speaker, and a frequent contributor to in-house and public conferences on topics such as “You too can have great ideas!”​, “Why do ideas fail?”​, “Why didn’t Sony invent the iPod?”​, and “How to build a culture of sustainable innovation”​.

Dennis has written many journal articles as well as nine books, including “Smart Things to Know about Innovation and Creativity”​ (Capstone, 2001), “Seeing the Forest for the Trees – A manager’s guide to applying systems thinking”​ (Nicholas Brealey Publishing 2002) and “Creating an Innovative Culture” (Express Exec 2002).

Specialties: Creativity, innovation, problem-solving, strategic planning, scenario planning, business and financial modelling, systems thinking and system dynamics, workshop design and facilitation, programme and project management.

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Turning Innovative Scenarios into Robust Strategies

There are many definitions of strategy. The one that means most to me is: A shared commitment to act toward a compelling goal. Why…