Edward D. Hess is author of Grow to Greatness: Smart Growth for Entrepreneurial Businesses (Stanford University Press, 2012). He is professor of business administration and Batten Executive-in-Residence at the Darden Graduate School of Business, University of Virginia. Ed is the author of 10 books and many cases and articles. His work has appeared in over 200 media outlets around the world including CNBC, Fox Business News, Dow Jones Radio, WSJ Radio, MSNBC Radio, NPR, Forbes, Bloomberg, BusinessWeek, CFO magazine, Washington Post, and Financial Times. His book Smart Growth: Building an Enduring Business by Managing the Risks of Growth (Columbia Business School Publishing, 2010) was named a 2010 Top 25 Business Book for Business Owners by Inc. magazine. www. EDHLTD.com