Tag: case study
Showing 5 of 25 results (by popularity)
Achieving Breakthrough Business Results Through Personal Change
In 1997 Rick Fox, asset leader on Ursa, Shell Oil’s largest deep-water project in the Gulf of Mexico, faced a quandary: Oil drilling problems…
A or B?
Sometimes, you simply have to choose. Do I send my child to this day care or that one? Do I buy this new car…
Removing Barriers to Success at Caterpillar
In most enterprises, it isn’t enough to achieve success; the key challenge is to sustain it. At this year’s Pegasus Conference, keynote speaker Cristiano…
Everyone’s Problem to Solve: Systems Thinking Cross-Functionally
Several years ago, I was approached by a California-based software firm focused on electronic design automation. Their software enabled hardware engineers to efficiently design…
Future Thinking by Middle Managers: A Neglected Necessity
This is a story about what happened to a group of technical managers working in a multinational corporation, the Big Can Corporation (BCC)*, when…