Tag: case study

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Achieving Breakthrough Business Results Through Personal Change

In 1997 Rick Fox, asset leader on Ursa, Shell Oil’s largest deep-water project in the Gulf of Mexico, faced a quandary: Oil drilling problems …

A or B?

Sometimes, you simply have to choose. Do I send my child to this day care or that one? Do I buy this new car …

Removing Barriers to Success at Caterpillar

In most enterprises, it isn’t enough to achieve success; the key challenge is to sustain it. At this year’s Pegasus Conference, keynote speaker Cristiano …

Everyone’s Problem to Solve: Systems Thinking Cross-Functionally

Several years ago, I was approached by a California-based software firm focused on electronic design automation. Their software enabled hardware engineers to efficiently design …

Future Thinking by Middle Managers: A Neglected Necessity

This is a story about what happened to a group of technical managers working in a multinational corporation, the Big Can Corporation (BCC)*, when …