Andrea Shapiro

Andrea Shapiro


Andrea Shapiro, PhD, is founder and principal of Strategy Perspective. She brings a unique perspective to organizational change based on experience in software development, business modeling, management, and organizational learning and development. Andrea designed and developed the Tipping Point computer simulation, which forms the heart of the Change, Dialogue, and Action Workshop. She has delivered the Workshop to major corporations, non-profits, and government agencies in the United States, Canada, and Europe, and has accredited hundreds of change leaders and consultants to deliver the workshop worldwide in their own work in organizational change. Her book Creating Contagious Commitment gives detailed real-life examples, theory, and background, all of which will appeal to any manager faced with implementing a significant organizational change.

After earning master’s degrees in mathematics and psychology and a doctorate in behavioral decision making, Andrea went on to further studies at the Coaches Institute and the MIT Sloan Business School executive education program in system dynamics. She has also served on the Graduate Faculty at UNC Chapel Hill and taught decision making at Pfeiffer University’s graduate program in organizational management. Andrea can be reached through or you can follow her on Twitter or LinkedIn.

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Applying Lessons from Public Health to Organizational Change

When beginning an organizational change, we hope it will spread like wildfire, yet we often find ourselves struggling to light the kindling. Organizations change…

Large-Scale Projects as Complex Systems: Managing “Scope Creep”

C.Northcote Parkinson’s now famous adage, “Work expands so as to fill the time available for its completion,” may be overly optimistic. Unfortunately, work tends…

The “Infectious” Spread of Change at Nortel Networks

Transforming a large, successful organization with facilities around the world to meet the needs of a changing market is a challenging undertaking. But several…

Reader Response to “Scouting for—and Keeping–Talented Employees”

In a knowledge economy, a company’s success hinges on retaining and leveraging the skills and knowledge of its employees. Many organizations use financial packages,…