David Berdish

David Berdish


David Berdish, manager of social sustainability at Ford Motor Company, is a guest lecturer and a member of the advisory board for the Erb Institute for Global Sustainable Enterprise at the University of Michigan. David has been at Ford since 1983 and has worked production, program management, finance, quality, business planning and organizational learning. He received a Bachelor of Arts degree from the University of Michigan and a Master’s of Science from Virginia Commonwealth University. His work has been featured in several publications and he has presented at systems thinking conferences around the world. David is responsible for the development of the Ford Motor Company Business Principles to integrate the “”triple bottom line”” of economics, environmental, and societal performance into current Ford operating processes. He is also leading the design and development of a Human Rights Code of Conduct and related processes. David regularly teaches courses for the Erb Institute and is also on the faculty of the Prince of Wales Business and Environment Programme at Cambridge University in the United Kingdom.

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The Organizational Learning Goal at Ford’s EFHD

Electrical and Fuel Handling (EFHD), the smallest division at Ford Motor Company, employs about 7,000 people and does approximately $1.5 billion in sales annually.

Learning and Leading Through the Badlands

We hear a lot about complexity in the business world today — specifically, that increasing complexity is making it tougher than ever for companies…