Carver Corp. was on its way up. During the mid-1980s, like many other organizations, this company boasted rapid growth and increased revenues. A manufacturer…

Because learning new software takes so much time, software makers enjoy a great deal of brand loyalty once they win a new customer. That’s why…

Imagine you’re leaving on a six-hour flight from Boston to Los Angeles. As the plane pulls away from the gate, the pilot comes on over…

Saturn, General Motors’ bold experiment in car manufacturing, is running into troubled times. Revolutionary no-haggle prices and a strong reputation for quality made Saturn…

If you look at the data from your last physical, you will most likely see standard diagnostic tests such as EKG, Blood Pressure, and…

In an average year, one dollar out of every 10 I bring home goes for health insurance. My premium went up 10 percent in…

“The compact disc…has one big advantage over the old LP: it lasts almost forever. Great for consumers, a worry for record companies. Indeed, [this]…

Your management team has been working on creating a causal loop diagram that describes the challenges of launching a new product (sec “Two Product…

You open your latest credit card bill and what do you find? Most likely another promotional offer for frequent flyers: earn bonus miles by…

In the world of mail-order computers, maintaining a balance between improving technology and developing new markets has always been a challenge. Gateway 2000 is…